Jillian Dresser

Jillian or ChatGPT

Jillian Dresser

Jillian or ChatGPT

Screenshot 2024-09-09 at 10.04.16 AM.png

No One Foods Like Lowes Foods

Lowes Foods is a Carolinas grocery store that's really more like a food shopping destination made up of lots of little shops — a chicken stand, a BBQ joint, a produce section where sous chefs prep your produce for you, and a sausage shop with over 70 flavors of sausage. And of course, groceries.

The only thing the store lacked was a brand platform that defined themselves against the other stores in the area.

We took the word "FOODS" — an oddly plural use of a category — and made it a verb. No One Foods Like Lowes Foods.

We took the word "FOODS" — an oddly plural use of a category — and made it a verb.

No One Foods Like Lowes Foods.

All Grubhub hello Lowes Foods OOH Berns' Business Mints Lowes Foods Brown Bag Lowes Foods Chickenfest Lowes Foods Brown Bear Fair Harbor Carmax No One Foods Like Lowes Foods Northwest Arkansas Council FDA Little Lungs Ben & Jerry's Smith & Wollensky

Grubhub hello Lowes Foods OOH Berns' Business Mints Lowes Foods Brown Bag Lowes Foods Chickenfest Lowes Foods Brown Bear Fair Harbor Carmax No One Foods Like Lowes Foods Northwest Arkansas Council FDA Little Lungs Ben & Jerry's Smith & Wollensky