The FDA wanted to teach teens that smoking can stunt the growth of their lungs. Introducing Little Lungs in a Great Big World: the story of a hapless pair of lungs who smoked as a teen and therefore never grew to full size.
Little Lungs in a Great Big World: Birthday
Little Lungs in a Great Big World: Snowboard
Little Lungs in a Great Big World: P.E.
Little Lungs in a Great Big World: Bike
Little Lungs in a Great Big World: Pool
I made a food-ordering thing! Introducing Menuless – a stupidly easy and painless way to order food delivery. Just enter how many people you have, and how much money you want to spend, and food from a good restaurant gets delivered to you. No decisions, no menu-sifting, no Yelping. Just good food, straight to your face-hole. It's the omakase of food delivery.
The project has been a year in the making and we're excited to say it is fully live now! Check it out at menuless.com. The FAQs are worth a read.
We also shot a little promo video to go with it.
Carmax Slow Clap
Anyone that can buy a used car pain-free is a hero. And if you've seen any 80's movies, you know that every hero gets a slow clap. That's exactly what our everyman got in this Super Bowl spot – from all sorts of characters.
But we didn't stop there.
We figured, if the Superbowl has the Puppy Bowl, then our Superbowl commercial needed a puppy version, too. 12 puppies and countless dog biscuits later, we made one. Shot for shot.
MSG Varsity Network is like ESPN for high school sports. They broadcast every game, interview players, and even have post-game analysis like the pros. For high school kids, it's their chance to play on the big stage.
So when the cameras are coming to your game, you better be ready.
Ben & Jerry's
To launch two new flavors from Ben & Jerry's Greek Frozen Yogurt line – Liz Lemon and Vanilla Honey Caramel – we created these pint dioramas for pre-roll and print.
Smith & Wollensky
When steakhouse Smith & Wollensky asked us to come up with a way to turn more patrons into regulars, we created a campaign that made people not only feel like regulars, but like they owned the place. Literally.
Every day for a month, we changed the name "Smith" in Smith & Wollensky to the name of a customer who took an online pledge to make Smith & Wollensky their steakhouse.
But we didn't stop there. We changed the name everywhere – on the signage, the matchbooks, the napkins, even engraved on steak knives. The hostess would also answer the phone with the new name each day. Call and you might have heard, "Spadaro and Wollensky," or, "Lewkowicz and Wollensky."
The campaign picked up a good amount of press and earned an Effie award and a One Show merit.
With over 35,000 used cars available, anyone can find the perfect car at Carmax. Even the most particular of people.
15love is a women's activewear brand created in New York. At its conception in 2010, I was hired to design the logo. Then things started to take off and I took on more and more — designing the whole e-commerce website, producing all of the photo shoots, art directing the lookbooks, marketing pieces, etc. — becoming the brand's creative director and producer for everything they do. Here's a smattering of lookbook images I really like.
Capital One Mascot Challenge
The Capital One Mascot Challenge is an online, head-to-giant-mascot-head challenge where fans click to vote for their favorite NCAA mascot in hopes that, after 16 weeks of voting, their mascot will come out on top. It's been the same one-click voting competition for the past 12 years.
This year, they came to us to shake things up.
We completely overhauled the challenge by actually making it a challenge – to see how far fans would go to support their mascots.
Voting was still an option. That earns you 1 point.
But for 25 points, you could complete a Facebook or Twitter challenge, like writing a cheerleader style cheer for your mascot and posting it to all of your friends.
If you were bold enough to upload a video of yourself performing the cheer to the site, you'd earn 100 points.
The challenges changed each week and included everything from writing cheers, to performing touchdown dances, to designing a flag for your mascot's very own fake country.
We also kicked off the season with some silly TV spots featuring the mascots.
Steak for Stock
During the recession, Wall Streeters weren't getting cash bonuses. They were getting stock options. But you can't spend stock options on high priced steaks at Smith & Wollensky ... until we created this campaign.
We ran a full page ad in the New York Times offering the option to pay for your steaks with stock.
We also created a steak to stock currency converter on the website so you could find out exactly how much a share of any stock is worth in menu items.
For whatever reason, fans love to share their own stories about Emergen-C on Facebook. This totally unprovoked love for the brand needed to be rewarded. So, we surprised them. We brought their stories to life in all sorts of weird ways and reposted them on Facebook ... live, as they were happening.
We turned stories into songs sung by fruit puppets, we turned stories into telenovela style soap operas, paintings, video games, cake decorations, and more. We even had some historical figures tell theirs.